Career Paths: Sales and Marketing Student's Book with Digibook App
by Evans / Dooley / Vickers Published by Express Publishing
Student's Book contains Digibook Apllication code
Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behaviour.
The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.
A variety of realistic reading passages
45 reading and listening comprehension checks
Over 400 vocabulary terms and phrases
Guided speaking and writing exercises
Complete glossary of terms and phrases