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Published 2007.
A guide for teachers who teach or who intend to teach Business English in an international context. The book explores both traditional approaches and the
...
Published 2007.
A guide for teachers who teach or who intend to teach Business English in an international context. The book explores both traditional approaches and the
latest developments in language teaching methodology, and examines both in the light of differing educational cultures.
Teaching English for International Business
offers the following:
*A wide range of practical ideas (for example: using role-plays, simulations, case studies and games) that will help you develop your expertise as a
professional in the world of English for International Business.
*A comprehensive account of models of cultural differences and how these may influence both global business and your own teaching style.
*A review of the range of teaching/training in English for International Business and of the main issues influencing global business.
*New ideas for incorporating key areas of language analysis (for example: genre analysis, conversational analysis, discourse analysis) into the teaching of
EIB.
*Questions and tasks for each chapter so that you can measure your progress.
