Published 2020.
If you teach English in a corporate context, or are a writer looking to create bespoke materials for specific clients, this module is for you.
Drawing on twenty years of experience of writing language ...
Published 2020.
If you teach English in a corporate context, or are a writer looking to create bespoke materials for specific clients, this module is for you.
Drawing on twenty years of experience of writing language training materials for use in a corporate context, Evan Frendo explores the issues that are unique to corporate training.
He starts with a guide to the kind of issues that writers/trainers need to discuss with the client at the beginning of a project and stresses the importance of understanding the particular needs and expectations of a company. He goes on to describe techniques for researching discourse practices within a company: for example, recording and transcribing, work shadowing, interviews and anecdote circles. He then shows how to interpret the data gathered, and feed it into the writing process.
